Upcycling has arrived at the heart of the fashion industry. Some of the most popular fashion labels in the industry are building their success on recycling leftover fabrics, textile waste, or other discarded materials. In this article, we present some young labels that have embraced the concept of upcycling successfully and beautifully.
Vernisse
About Vernisse: "Vernisse is a brand with a timeless soul and a contemporary attitude. A modern elegance that keeps the love for tailored details, fine fabrics, embroidery, and unique prints."
Target audience: "Vernisse appeals to an international audience and is quickly building a global community of strong and proud women who are romantic and deeply rooted. The target audience is very broad, ranging from very young women who are already educated to buy less but better, to older women who recognize the quality and wearability of the brand."
Stockist/distribution: "Vernisse works with a b2b direct strategy: trunk shows all over Italy and Europe and the Milan atelier, where customers have access to the 'made to order' service. We are currently at Modes Portofino and have just held a spring pop-up at Rinascente Milano Duomo. From SS23, we will officially present our collection to buyers during the sales campaign in Milan."
Markets: "Our first market is currently Italy, but we also have customers in France, Germany, and the US. From FW22, we are expanding to the South Asian market through a major luxury retailer."
Bestsellers: "Every Vernisse collection is built with a long-term strategy, adding new key pieces every season. We are very strong in shirts, dresses and skirts."
Production: "All garments are lovingly cut and finished by hand by our expert tailors near Milan. Everything is made with the utmost care, both inside and out, and sewn with longevity in mind. We use mainly the most precious natural fibers from pure silk to wool, from velvet to cotton and linen."
Price points: "Vernisse is a luxury brand. The shirts cost between 390 and 470 euros. The dresses cost between 600 and 1000 euros."
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